She raised her rates and now closes 83% of her inquiries
May Paulina was already very established in this industry, which is why this matters even more. Her work was there, her experience was there, and she was already booking, but she knew there was still a gap. Not in her talent, but in how her brand was presenting her.
She wanted to raise her rates, and she understood that if she was going to do that, her online presence had to fully support it. You cannot step into higher pricing if nothing about your brand is communicating that level. Clients make decisions before they ever inquire, and if your brand doesn’t reflect the experience you’re trying to sell, there’s always going to be hesitation.
So we booked Website in a Day and built something that actually matched where she was going. The direction was very editorial, layered, and high-end, but more importantly it was clear. Her site now communicates exactly who she is, what she’s known for, and what kind of experience her clients are stepping into. There’s no confusion, no guessing, and no need for her to over-explain herself in emails or DMs.
What this created was a level of exclusivity. Her clients understand the level of expertise they are investing in before they even hit inquire. It’s no longer the typical cycle of someone asking for pricing, sitting on it, and then disappearing. Now, when someone reaches out, they are already aligned with her, her work, and her rates.
After launch, May had an 83% closing rate. That means the majority of her inquiries were not just “interested,” they were ready to book her and her alone. Her website is doing the filtering for her, positioning her properly, and backing up her pricing without her having to constantly sell herself.
She raised her rates, and she is now making more money than she ever has before, but the biggest shift you can feel when you look at her brand is her confidence. She is fully stepped into her signature style, confident in her team, and clear on what she brings to the table. That clarity is what allows her to not only book higher-end brides, but also host classes that are consistently booking out because people trust the level of expertise she brings.
I want you to really take a second and think about this for yourself, because this is not something reserved for a select few people. This comes down to clarity and positioning.
What do you actually bring to the table?
What are you best at?
What is your signature style?
Because when that is clear, and when your brand reflects that clearly and strategically, everything else gets easier. You raise your rates, you attract higher-level clients, and you stop dealing with constant ghosting because the people reaching out are already aligned and ready to book you for who you are.
If that’s the level you’re trying to step into, this is exactly what we build inside Website in a Day. We take what you’re already doing and position it in a way that actually supports higher pricing and a more elevated client experience.
If you’re ready for that shift, let’s chat and map it out.
Apply for June spots now.
Natalie
